ASIA IS ONE OF THE MAIN EMERGING MARKETS FOR PADEL TODAY. THAT’S WHY WE’RE HERE. THAT IS WHY WE ARE HELPING AND PROMOTING THIS GROWTH. BUT, WHAT IS THE POTENTIAL AND WHERE ARE WE NOW?
54 MILLION PLAYERS
Asia and racket sports are a love story and with padel will not be an exception. As has happened in most of the markets, it starts as an elitist sport that, is turning into a popular one. We estimate that there are 54 million potential padel players in Asia Pacific in the next 5/10 years. Indonesia, the Philippines and Thailand are the most advanced countries, but India and Malaysia are coming on strong.
NOT ONLY A TOUR BUT A PADEL VOICE
In APPT we are one of the main engines driving the padel growth. Quantitatively, by taking tournaments to different cities, we enhance the notoriety of the sport. Qualitative, bringing the best local and international players. The Asia Pacific Padel Academy (APPA) repeats “Sold out” in every formation as a result of the growing demand for coaches and the quality of the course. The Asia Pacific Padel Cup (APPC) brought together more than 80 Asian players and sooner rather than later will compete at the international level.
QUANTITY AND QUALITY TARGETS
2 out of 3 players are amateurs and 78% of them travel to different Asian cities to play. This averages players of 34 different nationalities per tournament shows that is a player with high purchasing power and a great passion for the sport. The number of women is also increasing.
IMPORTANT BRANDS ALREADY ON BOARD
Endemic brands are already betting on APPT. HEAD, Wilson Sporting Goods Co., Bullpadel, and more are already doing it. Others are close. Global automotive brands such as Volvo Cars, CUPRA or Lotus Cars Singapore, recovery brands such as Supernatural or Forge Fitness Solutions or financial such as Maybank or FXRK as well.
PADEL ICONS (TITO & RAMIRO) TRUST THE PROCESS
Padel icons such as Tito Allemandi or Ramiro Choya have also already joined the project. APPT and APPA especially are an opportunity for them to expand their brands in the Asian market. For us, the visibility and recognition that sharing a project with them gives us also helps us to validate what we are doing.
FOLLOWING BRANDS, CITIES & PROMOTERS SUCCESS STORIES
The past has different success stories of “early adopters”. Estrella Damm with the World Padel Tour turned padel into a professional and massive sport as both, a promoter and brand. Valladolid and the “Plaza Mayor” are icons. History co-directed by Madison Sports Marketing as promoter has it as a strategic sport to place the city on the map. Volvo first or Cupra later have also opted for the partnership with sport.
Do you want to be next? Let’s talk about it!
Say “I set the game.”
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